Insights
Straight talk on using AI well.
Plain-English answers to the questions people actually ask. What to adopt, what to skip, and how to stay in control of it. No hype, no jargon.
Choosing your tools
ChatGPT Work vs Claude Cowork: which AI agent should actually do your work?
Same idea, two companies: an AI that does the job instead of chatting about it. What each one can reach, what it hands back, and which one to start with.
Choosing your tools
Does your team need a paid AI plan, or is the free version fine?
If anyone touches client work, get the team plan - ChatGPT Business or Claude Team. If it's just you, learning, free is fine. What you're actually paying for, with September 2026 prices.
Working with AI safely
Is it safe to put client data into AI?
Sometimes yes, sometimes no - and the difference comes down to knowing how your specific tool handles your data. Here's how to tell, and the three questions to ask before you paste anything in.
Want this sorted for your own tools?
That's the point of the call. 30 minutes. You leave knowing what's safe, what's not, and what to do first.